Political buttons have undergone a remarkable transformation, evolving from simple campaign items into enduring symbols of American political history. Originally designed to attract votes, these buttons now symbolize political movements and societal changes.
Political buttons originated in the early days of U.S. democracy as tools for candidates to engage voters and foster a sense of community. They reflect the era’s hopes and fears, with their evolution showcasing shifts in political discourse and the influence of technology on campaigns.
In this blog, we’re exploring political buttons and their significance. As we analyze these artifacts, we will also consider how advancements in technology and artistic design have shaped their evolution.
A Brief History of Political Buttons and Badges
The story of political buttons dates to George Washington’s first inauguration in 1789, when supporters used fasteners and buttons to showcase their allegiance to the presidential campaign. These early forms of buttons set the groundwork for what would evolve into an essential part of American political culture.
Evolution of the political button
The political button, as we recognize it today, emerged in the mid-1800s, significantly influenced by advancements in photography. During this period, tintypes gained popularity, leading to the practice of placing small photographs of candidates on lapel pins. This personalized the buttons and provided a visual representation of the candidates that supporters could easily showcase.
The modern political button
The late 1800s and early 1900s marked a pivotal moment in the history of political buttons, particularly with the 1896 presidential election featuring candidates William McKinley and William Jennings Bryan. The introduction of celluloid buttons with candidates’ images on metal disks made production easier and cheaper, boosting their popularity as campaign memorabilia.
The broader landscape of campaign memorabilia
While political buttons are a focal point in this discussion, it is crucial to acknowledge the diverse materials relating to campaigns that contributed to civic engagement. Items such as bumper stickers, campaign posters, and parade items have all played significant roles in shaping public opinion and mobilizing supporters throughout history.
The American Political Items Collectors (APIC) is a nonprofit membership organization dedicated to preserving political campaign memorabilia. APIC members focus on the preservation of these materials. In addition to APIC, the Cornell University Library holds an impressive collection of political memorabilia, which other collectors can view digitally.

What Makes a Political Button ‘Iconic’?
Some campaign buttons hold a unique status as the “first” of their kind, marking pivotal moments in history.
Power of notable campaign slogans
Presidential campaign slogans have a remarkable ability to capture the spirit of an era and resonate with voters on a personal level. Memorable phrases like Dwight Eisenhower’s “I Like Ike” encapsulate the candidate’s personality and form a lasting connection with the public.
Political campaign slogans reflect and shape public perception. Catchy phrases can transform simple buttons into significant artifacts symbolizing historical movements.
Technology and innovation
Technological advances have transformed the way campaigns are conducted, particularly evident through items like Abraham Lincoln’s 1860 ferrotype. Early photographic campaign materials highlighted the importance of visual representation in political messaging. As graphic design evolved, so did the mediums candidates used.
Along with the printing innovations, automobiles were a great form of political campaigning, especially with the introduction of bumper stickers.
Iconic imagery and design
Striking designs and imagery transform ordinary campaign buttons into iconic pieces. The visual appeal of an icon can immortalize a candidate’s legacy long after the campaign ends.
Campaigns as symbols
Campaign buttons often serve as powerful symbols of broader causes and movements, such as civil rights and women’s suffrage. They promote collective identity and solidarity among supporters and serve as historical artifacts that document the struggles and triumphs of social movements beyond their electoral purpose.

Iconic Button #1
The 1789 George Washington inaugural button is a highly sought-after historical item. Engraved with “Long Live the President,” it symbolizes the beginning of a new era and the United States’ struggle for freedom from British rule.
For collectors, it represents both a rare artifact and the ideals of democracy and leadership in America, making it a coveted piece.

Iconic Button #2
The 1904 campaign button for Theodore Roosevelt is an important piece of political memorabilia that emphasizes his themes for the election. Roosevelt ran for a second term, and his campaign of continued progress resonated with voters.
This collectible pinback highlights the significance of campaign memorabilia in conveying platforms, showcasing Roosevelt’s focus on legislation and a strong economy.
Iconic Button #3
The design and slogan of political campaign buttons play a key role in their popularity, as demonstrated by the 2008 “Yes We Can” Barack Obama buttons. This iconic slogan resonated with diverse groups, symbolizing empowerment and hope.
Obama’s candidacy marked a historic moment as the first Black President, and the slogan became a rallying cry for supporters and groups seeking social change. The combination of slogan and minimalist design turned the button into a lasting emblem of hope and collective purpose.
Iconic Button #4
Suffrage pins and badges reflect a pivotal era in the fight for women’s rights. Collectors are captivated by their visual appeal and the stories they convey about the struggle for equality.
A key symbol of this movement is the “Votes for Women” campaign, characterized by banners and buttons in the official colors of purple, green, and white, representing dignity, hope, and purity. Among these artifacts, the Suffrage First pin holds particular significance, representing a crucial milestone in the quest for democracy and women’s rights.

Iconic Button #5
Buttons serve as powerful symbols of the cultural and political climate during the Civil Rights Movement in the United States. Featuring the slogan “We Shall Overcome,” it represented grassroots activism that propelled the movement into the national spotlight. This simple yet profound message galvanized support for racial equality and inspired countless individuals to join the fight against injustice.
The button also reflects the era’s determination for legal change, contributing to the passage of legislation such as the Civil Rights Act of 1964, the Voting Rights Act of 1965, and the Fair Housing Act of 1968. As a commemorative piece, it embodies the struggle for equality and symbolizes the ongoing quest for justice in American society.

Collecting Tips: Caring for and Displaying Iconic Buttons
Preservation will ensure the longevity of your collection. Store it in temperature—and humidity-controlled spaces away from direct sunlight. Regularly dust the items and materials to keep them clean and prevent potential damage. Be especially cautious with humidity levels, as excess moisture can lead to rusting metal components.
Organization
When it comes to organizing your campaign buttons, feel free to choose a method that resonates with you. Many people opt to organize by eras, presidency, or specific causes.
Others might prefer organizing by size, color, decade, or even political affiliation, allowing for a personal touch that reflects their interests and passions.
Showcasing
For displaying your collection, consider investing in archival-quality display cases that offer UV light filtering. These cases will help protect your collection from fading and other forms of deterioration.
Additionally, velvet backing can be a great choice for maintaining pinbacks. It enhances both protection and presentation while adding aesthetic appeal to your showcase.

Celebrating the Legacy of Political Buttons
Campaign buttons have played a significant role in American political history, serving as both memorabilia and powerful symbols of political movements. The five iconic buttons represent key moments and figures that have shaped U.S. politics, reflecting the hopes and beliefs of the American electorate.
To truly appreciate the impact of these buttons, exploring their rich history reveals insights into changing political dynamics and societal values. This exploration enhances our understanding of the link between culture and politics, underscoring the ongoing relevance of campaign memorabilia.
Sources
http://siennapacific.com/blog/political-badges
http://uberbuttons.com/blog/25-iconic-campaign-buttons
http://nps.gov/jeff/blogs/political-campaign-buttons.htm
http://exhibitions.lib.udel.edu/trail-to-the-voting-booth/on-the-trail/campaign-buttons
http://womansuffragememorabilia.com/woman-suffrage-memorabilia/suffrage-buttons/